LEADERSHIP TEAM ⸻
LEADERSHIP TEAM ⸻
Pedro Baliza
Founding & Managing Partner
Pedro has over 12 years of experience driving growth and transformation across private equity and venture capital in Southeast Asia, with former senior roles at Rocket Internet, Nova Founders Capital and most recently Fitness & Lifestyle Group (Quadrant Capital-backed).
Over the past decade plus, Pedro has both invested in early and growth stage businesses as well as led the acquisition and turnaround of mature businesses – spanning from retail, health & wellness, services, education, fintech and insurtech.
Pedro has also held Executive operational positions at multiple companies, most notably Lazada Group where he played a pivotal role in scaling marketplace in Vietnam, onboarding large FMCG brands into the platform and enabling cross-border logistics.
He holds a joint Master’s degree in Finance and International Management from Nova School of Business and Economics and Aalto School of Economics.